Multiobjective strategies for New Product Development in the pharmaceutical industry
نویسندگان
چکیده
منابع مشابه
Multiobjective strategies for New Product Development in the pharmaceutical industry
New Product Development (NPD) constitutes a challenging problem in the pharmaceutical industry, due to the characteristics of the development pipeline. Formally, the NPD problem can be stated as follows: select a set of R&D projects from a pool of candidate projects in order to satisfy several criteria (economic profitability, time to market) while coping with the uncertain nature of the projec...
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In today’s competitive world, there are several strategies to deal with the fast changing environment, among which New product development (NPD) is a common strategy. However, almost half of the resources that companies devote to NPD are spent on products that may fail. This issue is particularly highlighted in the pharmaceutical industry mainly because of a long development-time, low success r...
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The authors sincerely acknowledge the comments and insights offered by senior managers of various units. Specifically, we are indebted to Dr. D.B.A. Anantha Narayana, Dabur Research Foundation; Dr. B.B. Lohray, Dr. Reddy's Research Foundation; Anil Agrawal, Indian Herbs, and Gopalakrishnan, formerly German Remedies Ltd for their critical inputs on the R & D strategies. Special thanks are also t...
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ژورنال
عنوان ژورنال: Computers & Chemical Engineering
سال: 2012
ISSN: 0098-1354
DOI: 10.1016/j.compchemeng.2011.10.004